/ State of the South African consumer

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State of the South African consumer

Over the past decade, South Africa’s economic growth has remained sluggish, largely due to insufficient infrastructure investment and persistent load shedding. These challenges have dampened business confidence, discouraged investment, and stifled employment, credit, and wage growth. Consequently, consumer confidence has weakened, as reflected in the FNB BER index. This report explores the current state of the South African consumer, highlighting key trends and identifying which businesses are best positioned to succeed in this challenging environment.


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